A calm weekly marketing routine
Marketing doesn't need to take over your week. A short routine on a Monday morning gets most small businesses most of the way.
Taiga Team
Most small business owners don't hate marketing. They hate the feeling that it's never done. There's always another post you should have made, an email you didn't send and a review you didn't reply to. So it either takes over the week or it gets ignored completely.
A short routine fixes most of that. Not a big plan, just the same small set of jobs at the same time each week, so marketing has a place to live and doesn't follow you around.
Pick one slot and protect it
Monday morning works well for a lot of people, before the week gets busy. Half an hour is plenty to start with. What matters is that it's the same slot each week, so it becomes a habit rather than a decision.
Look back for five minutes
Check what happened last week. Which post got people talking? Which link actually got clicked? You're not looking for a report, just one or two things to do more of.
Plan three posts, not seven
Posting every day sounds great and almost never lasts. Three good posts a week that you actually publish will do more than a daily plan you abandon by Wednesday. Mix them up: something you're proud of, something useful and something a bit more personal.
Write them all at once
Writing everything in one go is much quicker than starting from scratch three times. You're already in the right frame of mind, and the posts end up sounding like they belong together.
Send one email if you have something to say
Not every week needs a newsletter. But if there's something worth telling your regulars (a new season, a change to opening hours, a quiet week with space for bookings), a short, friendly email is often the most effective thing you'll do all week.
Then close the laptop
The point of the routine is that once it's done, it's done. You get the rest of the week back for the actual work.
Taiga is built around this kind of week. It drafts your posts, emails and landing-page copy in your voice, lays them out on a calendar, and gives you tracked links so you can see what got clicked. Your Monday becomes choosing what to keep, changing a few words and posting.