Privacy policy

Who we are

Taiga is run by 8 Caps Auto Ltd, a company registered in England with company number 13098711. Our registered office is Colonial House, Swinemoor Lane, Beverley, East Yorkshire, England, HU17 0LS.

For the personal data described in this policy, 8 Caps Auto Ltd is the controller. That means we decide how and why it is used, and we're responsible for looking after it.

There is one exception. When you use Taiga to share tracked links, you are the controller of the click data from the people who open them, and we process that data on your behalf. You decide what to do with it. More on that below.

What we collect

Depending on how you use our website and app, we collect:

• Your account details: your email address and your password. Passwords are stored by our sign-in provider as a one-way hash, never as plain text.
• What you tell us about your business: your products, brand details, audience and anything else you type into Taiga.
• Website content: when you ask us to analyse a website, we fetch the public pages at the address you give us so we can work out the brand's voice, colours and audience.
• Brand analysis results from our website: the web address you entered and the analysis we produced. If you unlock the full result with your email address, we store that email address with it.
• Content we create for you: the posts, threads, images, video scripts, email and landing-page copy we draft, plus your edits and approvals.
• Waitlist details: your email address, your name if you give it, and which page you joined from.
• Tracked link clicks: when someone opens a tracked link, we record their browser's user agent, the page they came from, their country, their device type (mobile, tablet or desktop) and a shortened one-way hash of their IP address. We don't store the full IP address.
• Your IP address, briefly: when you run a brand analysis on our website, we use your IP address to limit how many analyses can be run each day. It is held in our server's memory and not saved to our database.
• Analytics cookies: only if you agree to them. See the cookies section below.

Why we use it, and our lawful bases

UK data protection law says we need a lawful basis for each use of your data. Ours are:

• To run your account and provide Taiga, including generating content and tracked links: this is necessary for our contract with you.
• To run a brand analysis you ask for on our website and send you the result: this is in our legitimate interests in showing people what Taiga can do, and it's something you have asked for.
• To keep you on our waitlist and email you when access opens: your consent, given when you join. You can ask us to remove you at any time.
• To send account emails, such as your account being ready, and a weekly summary that you can unsubscribe from: our contract with you and our legitimate interest in keeping you informed about your account.
• To keep Taiga secure and stop it being abused, for example by limiting how often brand analysis can be run: our legitimate interests.
• To understand how people use our website with Google Analytics: your consent.
• To keep records the law requires, such as billing records once paid plans start: our legal obligations.

We don't sell your personal data.

If you clicked a link shared by one of our customers

Our customers use Taiga to create tracked links and share them with their own audience. When you open one, we record the click details listed above so our customer can see how their links are doing. We do this on their behalf and on their instructions.

The business that shared the link is responsible for that data. If you have questions about it, contact them first. If you can't reach them, email us at info@gettaiga.com and we'll help.

Who we share it with

We use a small number of trusted providers to run our service. They only use your data to do work for us, under contracts that require them to protect it:

• Supabase: our database, sign-in and file storage. Most of what we collect is stored here.
• Vercel: hosts our website and app. Vercel also tells us which country a tracked link click came from.
• Anthropic: generates written content. We send it the business details and website content needed to write each draft.
• OpenAI: generates images. We send it a description of the image we need.
• Resend: sends our emails, such as waitlist confirmations and account emails.
• Jina AI: reads the public website you ask us to analyse and returns its text to us. We send it the web address.
• Google Analytics: measures how people use our website, and only if you agree to analytics cookies.

When paid plans start, Stripe will process payments for 8 Caps Auto Ltd. Stripe handles your card details directly, so we never see your full card number.

We may also share data if the law requires it, or with professional advisers such as accountants and lawyers where needed.

International transfers

Some of our providers are based in, or process data in, countries outside the UK, including the United States. When your data leaves the UK, we make sure it is protected in the way UK law requires, for example through UK adequacy regulations or the UK's approved contract clauses for international transfers.

How long we keep it

We keep personal data only for as long as we need it:

• Your account data and the content you create stay while you have an account. When you close your account or ask us to delete it, we delete it or make it anonymous.
• Waitlist details stay until access opens and we've told you, or until you ask us to remove you.
• Brand analysis results are kept so that the link to your result keeps working. Ask us and we'll delete yours.
• Tracked link click data stays while the customer who created the link has an account, unless they ask us to delete it.
• Some records, such as billing records once paid plans start, may need to be kept longer because the law requires it.

You can ask us to delete your data at any time by emailing info@gettaiga.com.

Cookies

The Taiga app uses cookies that are needed to keep you signed in. These are essential, so we don't ask for consent to use them.

Our website only uses Google Analytics cookies if you agree to them. If you don't, Google Analytics isn't loaded. You can change your choice at any time with the Cookie settings link in our website footer, or by clearing cookies in your browser.

Your rights

Under UK data protection law you have the right to:

• Get a copy of the personal data we hold about you.
• Ask us to correct anything that's wrong or incomplete.
• Ask us to delete your data.
• Object to us using your data, or ask us to restrict how we use it.
• Ask for your data in a format you can take elsewhere.
• Withdraw your consent at any time, where we rely on it.

To use any of these rights, email us at info@gettaiga.com. We'll reply within one month. There's no charge.

If you're unhappy with how we've handled your data, you can complain to the Information Commissioner's Office (ICO) at ico.org.uk. We'd appreciate the chance to sort it out with you first, so please get in touch.

Children

Taiga is a tool for businesses. It isn't meant for children, and we don't knowingly collect data from anyone under 18.

Changes to this policy

If we change this policy, we'll update this page and the date at the top. If a change is significant, we'll also email people who have an account.

Contact us

Email: info@gettaiga.com

Post: 8 Caps Auto Ltd, Colonial House, Swinemoor Lane, Beverley, East Yorkshire, England, HU17 0LS