How to sound like yourself online
Customers already know how you sound in person. Your posts should sound like that too, not like a brochure.
Taiga Team
Walk into most small businesses and you get a feel for the people running it straight away. Friendly, a bit chatty, serious about the craft, whatever it is. Then you look at their website or their posts and it reads like a different business. Everything turns into "high-quality", "passionate" and "dedicated to excellence".
That's a shame, because the way you actually talk is one of the main reasons customers come back.
Write it how you'd say it
The easiest test is to read a post out loud as if you were saying it to a regular at the counter. If you'd never say it like that in person, change it until you would. "We offer a comprehensive range of grooming services" becomes "Full grooms, bath and tidies, nail clips. Pop in or give us a ring."
Pick a few words that are yours
Look at how you describe your business when you're not trying. Maybe your bakery is "proper" bread, maybe your shop is "a bit of a treasure trove". Those words are worth using again and again, because they're how people will remember you.
It helps to write down a few words you'd never use as well. If "luxury" or "solutions" makes you cringe, leave them out.
Be specific
Vague posts sound like everyone else. Specific ones sound like you. "Fresh flowers every week" could be any florist. "Peonies are in from Thursday, and they won't last long" could only be you.
Keep it consistent, not identical
Sounding like yourself doesn't mean every post has to read the same. You'll be a bit more excited about a new product and a bit more careful with a price change. What should stay the same is the person behind it, so a customer could guess it's you even without the logo.
Where Taiga fits
When you give Taiga your website, the first thing it does is work out how you sound: your tone, the words you lean on and who you're talking to. Every draft after that is written in that voice, and you can change the words on anything before you use it. You'll always know your voice better than any tool, so the final say stays with you.